Hadrian is a Web3 marketer with close to five years of experience across social media, content, and SEO for crypto-native brands. He currently leads social media for CoinBooking, shaping content strategy across B2C, B2B, and affiliate channels.

Over the years, Hadrian has worked across the Web3 space, including companies like Animoca Brands and Hailstone Labs, building content and marketing for crypto projects spanning DeFi, gaming, and beyond. From building go-to-market strategy from scratch to digging into competitor data to figure out what actually drives growth, he's learned what actually makes crypto audiences pay attention, and that's exactly what he's applying to CoinBooking.